Socio-Cultural Factors in Banking Adverts

Socio-Cultural Factors in Banking Adverts This paper formulates a foundation using various variables to gauge advertising in ethical respect. It describes ethics as a way of formulating a certain behavior accentuating fairness in all deals regarding personal and external environments. The argument that has been raised in this research was whether ethical advertising is followed by Consumer banking institutes while advertising credit cards or not. Its effects on the consumer perception and the limitations under which the consumer perceives them are shown light upon. In the theoretical framework the factors that might influence ethical advertising are stated namely legal, social, environmental, personal/individual, situational, social, economic and consumer trend. The research was conducted in 5 banks in Lahore, through survey method. Questionnaires were floated amongst a sample size of 30 professionals related to the field of advertising in each banking institute. Once the date was collected and referred through facts from th e conducted interviews it was found out that all the above mentioned independent variable indeed did affect the dependant variable of ethical advertising. Introduction to Advertising The two basic functions of advertising are to inform and to persuade. It can be defined as a form of communication used to influence a certain target audience to purchase products, services or ideas. Advertising has diversified to being personal as well as a non personal way of approaching an audience. It has evolved into various types covering indoor and outdoor advertising. The major ways of deliverance are newspapers, magazines, television, radio, billboards or direct mail (internet). Advertising is no longer restricted to commercials promoting products or services, it has advanced to deliver public service adverting, on behalf of various institutions, programs and causes and also political advertising in the interests of parties and candidates. Advertising is a complex process which differs for various audiences from form to form conveying information to keep them indulged. However cultures and standards of living differ from person to person or country to country and so does advertising. This holds true as far as ethical aspect is concerned too, something that maybe considered ethical in one community might not be the same for another, for example advertising alcohol. Background The advertising business first discussed the need for a professional code of ethics in the years from 1900 to 1917, often called the Progressive Era. During that period individual practitioners in the Midwest formed the first national advertising organization, the Associated Advertising Clubs of America, for the explicit purpose of making the business a profession. What is the difference between unethical and ethical advertising? Unethical advertising uses falsehood to deceive the public, while ethical advertising us truth to deceive the public. Vilhjalmur Stefansson, anthropologist (1870-1962). Ethical advertising is such a vast terminology that it cannot be defined in a definite statement. One of the key issues here is that ethical is a subjective term- what is ethical to one person may not be to another. Moreover the concept of what is ethical is not fixed- for example it used to be thought ethical to advertise cigarettes but not condoms, however these days the position has completely reversed. In actuality ethical is not an absolute term and the word ethics, strictly speaking merely means the moral code by which someone decides right from wrong and is therefore highly personal. The term ethical has acquired a specific meaning over the recent past. When the word ethical is used it usually means an activity that does no harm. For example the term ethical advertising implies that money will not be invested in those advertisements that cause harm to people, animals or the environment. In this sense ethics really come down to respect for the world and the consequences of ones actions. Every advertisement should be prepared with a due sense of social responsibility and should conform to the principles of fair competition, as generally accepted in business. All the advertising should be legal, decent, honest and truthful. Decency Advertisements should not contain statements or visual presentations which offend prevailing standards of decency. Honesty Advertising should be framed such that it does not abuse the trust of consumers or exploit their lack of experience or knowledge. Social Responsibility Advertisements should not condone any form of discrimination, including that based upon race, national origin, religion, sex or age nor should they undermine human dignity. Advertisements should not appear to disregard or incite violence or unlawful behavior. Truthful presentation Advertisements should not contain any statement or visual presentation which directly or by implication, omission, ambiguity or exaggerated claim is likely to mislead the consumer in particular with regard to: The value of the product and the total price actually to be paid Delivery, exchange, return, repair and maintenance Terms or guarantee Copyright and industrial property right Social aspects of advertising Advertising as a part of the firms marketing efforts operates in the society for which it should follow social norms. Key areas of debate regarding society and advertising are: Deception Manipulation Taste Deception: it refers not only to the information content in advertising but may also arise from misplaced emphasis in presentations. Advertising as a whole must not create any sort of misleading impression although every statement, separately considered may be literally truthful. Manipulation: the freedom of choice for consumers is restricted by the power of advertising since doing so can manipulate buyers into making against their will or interest. Manipulations are usually done through emotional appeal. Taste: sometimes ads are offensive, tasteless, irritating, boring and so on. Deceptive Advertising Key area of debate regarding ethics and advertising is the truth in the advertising which involves deception and puffery (commercial exaggeration). Deception: deception exists when an advertisement differs from the reality of the situation and it affects the buying behavior of the consumer Puffery: this takes two general forms the first is the advertisement of opinion about a services quality using terms such as best or greatest. The second form of puffery is an exaggeration extended to a point of outright spoof that is entirely not true. In these case words such as perfect and amazing are regarded as mere puffing. For example the consumer banks advertising credit cards, now these adverts show the attributes that would get the audience to buy it. However certain details like the fact that credit will be putting consumers in heavy debts is held off from the consumer Significance of the Study The significance of our study is to determine the widespread issues regarding ethical advertising in consumer banking relating to credit cards adverts. There are certain ethical codes in our society and this study will help gauge if the banks follow on those codes. The dependent and independent variables defined in this study help establish a relationship between such advertising and the environment in general. It goes on to explain the ethical norms and the degree to which consumers rely on these norms to make their purchasing decisions regarding a commodity or service. Study Objectives Distinctively, our study objective is to identify and develop certain questions and then to find the answers to justify those questions. To study whether ethical codes being followed in general? To study whether consumer banking sector is following the ethical codes. To determine the independent variables of ethical advertising and its effects on morality. To determine whether these variables are interlinked and their combined effect on the organizations environment. How much are consumers relying on ethical norms or perceived consequences in forming a specific ethical judgment about their buying behavior? Theoretical framework ENVIORNMENTAL FACTORS SOCIAL FACTORS LEGAL FACTORS ETHICAL ADVERTISING PROFESSIONAL FACTORS CONSUMER DEMAND ECONOMIC FACTORS PERSONAL AND INDIVIDUAL FACTORS SITUATIONAL FACTORS Variables affecting Ethical Advertising Social factors Environmental factors Professional Environment Situational Environment Legal Environment Personal and Individual Factors Consumer Trends Economic factors Dependent Variable Ethical advertising Independent Variables Social factors Social factors are associated to the values and the beliefs about how a society operates. Regarding the organizational environment, it signals to the characteristics of work in that organization. These characteristics tell us how the employees perform a certain given set of tasks and what factors do they keep in mind while perceiving ethic. This in turn affects the organizational environment that determines what is considered ethical or unethical in performing organizational assignments. Environmental factors Environmental factors include the values and behavior determined by the cultural environment of an institution originating from the moral intentions of the policy makers. Moral intention is the probability of an organization to engage in a certain behavior which tells us about the moral values which determine the basic convictions that underline the conduct and dealing of that organization. Professional factors This deals with the top management policies, the codes of conduct followed by the society in general, the corporate organization in particular. Its the moral reasoning through which they determine whats right and whats wrong. Basically outlining the organizational regulations that determine what is to be regarded as ethical and what not. Situational factors They deal with stages of development of moral values and determinants of moral attitudes. Moral values are the convictions underlying decision making process regarding ethics. Moral attitudes are the result of an evaluation of moral behavior while moral behavior is denoted by action taken. After moral attitudes, moral reasoning results in moral judgments which are decisions regarding whether a certain alternative is morally good or bad. Legal factors Legal factors are of great importance since these are the first barrier that advertising needs to cross in terms to reach its target audience. Legal clearance in other words ensures that the advert is based on principles of ethical conduct and highlights rules and regulations regarding ethical decision making. Personal and individual factors Individual factors are the individual attributes which include personal goals, the motivation, experiences, personality, and demographics. While personal factors are influenced by the company we keep and the social class that we associate with. These factors are linked together via moral perception, knowledge and moral evaluation. Moral perception is when ethical problems are perceived and the amount of knowledge people hold regarding their moral standards. Specific knowledge about these standards then lead to moral evaluation which is the final decision making determining ethical or unethical conduct Consumer Demand (trend) The trend in what the consumer wants and if the offered product is catering to those changing trends, affects the sales of the product immensely. Without d demand, any product, however much advertised will not be able to attract the target market. Economic factors These include the trends in inflation or economic stability and growth that in return affect the buying power and patterns of the consumers. These are the major determinants of demand for a certain product. Research Hypotheses On the basis of theoretical framework the following hypotheses are formulated: H0 : The social factors will not significantly affect ethical advertising H1 : The social factors will significantly affect ethical advertising H0 : The environmental factors will not significantly affect ethical advertising H1 : The environmental factors will significantly affect ethical advertising H0 : The professional environment will not significantly affect ethics in advertising H1 : The professional environment will significantly affect ethics in advertising H0 : The situational factors will not significantly affect ethical advertising H1 : The situational factors will significantly affect ethical advertising H0 : The legal environment will not significantly affect ethical advertising H1 : The legal environment will significantly affect ethical advertising H0 : The personal and individual factors will not significantly affect ethical advertising H1 : The personal and individual factors will significantly affect ethical advertising H0 : The consumer trends will not significantly affect ethical advertising H1 : The consumer trends will significantly affect ethical advertising H0 : The economic factors will not significantly affect ethical advertising H1 : The economic factors will significantly affect ethical advertising LITERATURE REVIEW JudithÂÂ  W.ÂÂ  Spain, in Ethics and Geography -Impact of Geographical Cultural Differences on Students Ethical Decisions, conducts an exploratory survey to determine if there are differences in ethical decisions by business students based upon cultural backgrounds. Students responses to a vignette concerning advertising of cigar products in a variety of different media provided evidence of significant cultural differences between three groups of students from different geographical locations within the United States. This article suggests that the presumption that an individuals ethical beliefs and behaviors do not change after childhood may be in error. In Ethical Dimensions of Advertising Executions, Nebenzuhl and D.Jaffe determined the ethicality of disguised advertising presented to consumers under the assumption that itll gain potential benefits for the organization. For evidential proof a consumer survey was conducted in which exposure to the object message is followed by unaided recall and recognition tests. The results, however, unearthed the fact that conspicuous approach to advertising is not only unethical but also the gains to the sponsors of such advertising could not outweigh the losses to independence and privacy of the large number of consumers exposed. ScottÂÂ  J.ÂÂ  Vitell, in his paper, The effects of culture on ethical decision-making: An application of Hofstedes typology addresses a significant gap in the conceptualization of business ethics within different cultural influences. Though theoretical models of business ethics have recognized the importance of culture in ethical decision-making, few have examined how this influences ethical decision-making. Therefore, this paper develops propositions concerning the influence of various cultural dimensions on ethical decision-making using Hofstedes typology. Over the last decade, the topic of social responsibility and ethics in business has been made the focus of just a few studies, even though existing theoretical models recognize the importance of this factor. Great emphasis is laid on the importance of the role of culture in ethics decision-making identifying cultural factors such as values and customs, religion, law, respect for individuality, national identity and loy alty (or patriotism), and rights of property as influencing ethics. Kennedy and Lawton (1993) in the article Ethics and Services marketing states that marketing lacks an important component for ethical decision making while identifying the conceptual marketing approaches to the field of marketing ethics. This field consists of component such as the inter-organizational variables including professional environment, individual attributes and legal environment. Furthermore, while defining ethical behavior in a broader term a behavioral model of ethical and unethical decision making related to organizations has been presented. It links the inter-organizational relationships and ethics in terms of power, dependence and uncertainty and what effects these inter-organizational factors have on ethics. Ethical advertising: How ethical business is good business practice by Mike Catherall stresses on how any businesses should be accountable, transparent and responsible to their clients, suppliers and employees alike to characterize it as good business practice. He moves on further describing how a business must be true to its word since this acts as the hallmark for good business practice, and consequently ethical business. The article analyzes that in recent years, social-consciousness has become a buzzword, and ethical business practices more lip service than a philosophy. Legislations, regulations and self regulations was information that I came across on the website of Pakistan Advertising association which helped me gauge a few aspects to what really accounts as code of ethics here in Pakistan. The article states that although there is not any one specific law or piece of legislation that encompasses all aspects of advertising, there are codified pieces of legislation and frame wares. These include the Pakistan Advertising Associations (PAA) code of ethics. The article goes on to say that the advertising codes, although generate broad and comprehensive in nature; have suffered from a lack of effective implementation and a new specific focus. The majority of codes with respect to content are based on widely accepted concepts of social and moral decency. The occasionally vague and non specific nature of the regulations has often led to problems, where specific parties or social groupings take it upon themselves to exclude what is moral and what is not . Likewise Wenling Chen and Mei-Chyi Lui (1998) in the article Agency Practitioners Perceptions of Professional Ethics in Taiwan conducted a survey on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. The study made use of a semi structured questionnaire which combined both quantitative and qualitative approaches to collect relevant information attempting for satisfying interpretations from the collected data. Among 120 respondents, 67.5 percent admitted that ethical problem was a commonplace at work. According to these respondents, the most frequently mentioned ethical problems area representing unethical products or services, the message of advertisements, agency-client relationship, the creditability of research, under table rebate, and the quality of service. Due to its preliminary nature, the present study should be considered exploratory and descriptive rather than conclusive, with the hope to inspire more research on advertising ethics in Taiwan as well as in other countries in the world. Candy A. Bianco and Susan M. Bosco in their article Ethical issues in credit card solicitation of college students, states how credit card companies aggressively solicit college students, without regard for the consequences of high credit card debt for these customers. The ethical conflict of the sale of easy credit to college students too often results in hazardous outcomes. This paper will investigate the dangers that credit card use presents to the young customer, the unethical manner in which the companies that issue these cards promote their products to this audience, and the role of institutions of higher education. A majority of students are not only using credit unwisely (average balances of over $1000 regardless of who reports the data) but are paying overpriced interest (18%-22%). The credit card companies call this responsible use. They are collecting enough interest and fees to more than cover losses resulting from bankruptcy. They use a variety of marketing techniques to lure college students glitzy MTV type shows, free prizes and gifts, special interest rate offers, and now they can pretend through Educational services to explain to college students why credit cards are important. This Paper investigates current solicitation policies of colleges and universities are also. Bank Credit Cards: Not-Illegal Does Not Equal Ethical by Charles H. Green strongly criticizes banks for deceiving the consumers where credit offerings through credit cards is concerned. The article talks about how for organizational profits the banks not only use unethical advertising as a tool but also neglect the distinction between illegal and unethical. The article goes on to say that most people can intuitively understand the difference between ethical and legal, and between unethical and illegal. Most of us want to live in a society where laws are ultimately derived from a sense of ethics-not the other way around. Just because something is not illegal hardly implies it is ethical. The article Opportunities vs. ethics by White, Phillip D points out how, in the area of fee income, bank marketing officers are being increasingly called upon to do two things the first being to assist the bank in identifying more fee income opportunities while the second states how to help the bank optimize or maximize fee income performance through the refinement of existing pricing strategies. The purpose of this article is to briefly review how bankers involved in marketing analysis and decision making should be aware of arguments and developments regarding potential ethical issues. Ethical standards in advertising: a worldwide perspective by Maria Cecilia talks about a study that was conducted that indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution. The paper moves on explaining how there have been comments about the difficult practicability of ethically behaving in the advertising world due to problems faced by private companies, marketing research and advertising agencies, media and government. In many western countries, conflicts between ethical/moral and social/economic values can be observed. Many professionals see themselves disoriented concerning the correct attitude to take when facing the dynamic and diversified possibilities of their advertising campaigns. The objective of the paper was to call the attention of academicians and professionals who deal with advertising and to their responsibility toward the market. The intention is to encourage them to consider the values implicit in the campaigns they develop, guiding them toward the common good, helping them to find a wise and sensible way of acting rather than acquiring ways that misguide and mislead their consumers. Laczniak and Inderrieden (1987) in the article The Influence of stated organizational concern upon ethical decision making did the experimental study and evaluated the influence of stated organizational concern for ethical conduct upon employee behavior at managerial levels. A sample was tested on scenarios suggesting illegal conduct and others suggesting only unethical behavior. Only in the case of suggested illegal behavior tempered by high organizational concern were managers influenced by organizational policy to modify the morality of their actions. However the responses to the illegal scenarios were significantly more ethical than the reactions given to the unethical (but not illegal) situations. This particular study adopts an in-basket framework in order to investigate the influence of various levels of organizational sanctions upon ethical decision making. Methodology The methodology I will implement has two aspects and is going to be based on survey strategy: Questionnaires will cover the general trends in responses from the bankers also keeping in mind to structure them to be able to gauge some consumer trends. Interviews, of the bankers, will further help evaluate results gathered from the questionnaires The sample for this research will be the banks that offer consumer banking I will attempt to cover as many banks as I can since credit card issuance is foreign to none keeping in mind the growing trend. The sampling frame would be all the banks in Lahore City. The sample size would be 30 people from consumer banking sector involved in advertising credit card facility. The Research Study would start off from the questionnaire and thereafter statistical measures will be applied on the results to obtain analysis by using computer software SPSS. Analysis Q1. Do you think that the ethical codes of advertising are being followed? Q2. Do you think that the government is concerned with the censorship of advertisement through different mediums? HYPOTHSIS: H0- The legal factors will not significantly affect ethical advertising H1- The legal factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4. 436. Since this proves my T-stat to be greater than my T-critical, the H0- The legal factors will not significantly affect ethical advertising is rejected. Q3. Has your business increased over the recent years in credit card financing? HYPOTHSIS H0- The consumer demand trends will not significantly affect ethical advertising H1- The consumer demand trends will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4.254. Since this proves my T-stat to be greater than my T-critical, the H0- The consumer demand trends will not significantly affect ethical advertising, is rejected. Q4. Do you think that the rules and regulations of the bank affect moral reasoning determining the ethical behavior of advertising? HYPOTHSIS H0- The professional factors will not significantly affect ethical advertising H1- The professional factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 5.737. Since this proves my T-stat to be greater than my T-critical, the H0- The professional factors will not significantly affect ethical advertising, is rejected. Q.5 The culture of a bank determines the behavior of employees regarding corporate social responsibility. HYPOTHSIS H0- The environmental factors will not significantly affect ethical advertising H1- The environmental factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 6.343. Since this proves my T-stat to be greater than my T-critical, the H0- The environmental factors will not significantly affect ethical advertising, is rejected. Q.6 Do you think economic factors are a major determinant for the demand of your product (credit cards)? HYPOTHSIS H0- The economic factors will not significantly affect ethical advertising H1- The economic factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 5.125. Since this proves my T-stat to be greater than my T-critical, the H0- The economic factors will not significantly affect ethical advertising, is rejected. Q.7 Corporate social responsibility is an important factor in ethical advertising HYPOTHSIS H0- The social factors will not significantly affect ethical advertising H1- The social factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4.938. Since this proves my T-stat to be greater than my T-critical, the H0- social factors will not significantly affect ethical advertising, is rejected. Q.8 Do individual attributes such as personal goals, life experiences and education determine the perception of the consumer regarding advertising? HYPOTHSIS H0- The personal and individual factors will not significantly affect ethical advertising H1- The personal and individual factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 7.408. Since this proves my T-stat to be greater than my T-critical, the H0- personal and individual factors will not significantly affect ethical advertising, is rejected. Q.9 Does your bank tends to suppress pertinent information about your services from consumers? HYPOTHSIS H0- The situational factors will not significantly affect ethical advertising H1- The situational and individual factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 8.773. Since

Reflection Paper Economics Essay

All in all, demand refers to how much (quantity) of a product or service is desired by buyers. And it is determined by the determinants like taste and preferences, income, population and price expectation. Price must always come first. Consumers are more tend to buy a product. if the price decreases. This kind of behavior on the part of buyers is in accordance with the law of demand. According to the law of demand, an inverse relationship exists between the price of a good and the quantity demanded of that good. As the price of a good goes up, buyers demand less of that good. This law will only be valid if ceteris paribus assumption is applied that means â€Å"all other things are equal or constant†. It means that the determinants of demand must be constant. This inverse relationship is more readily seen using the graphical device known as the demand curve, which is nothing more than a graph of the demand schedule. Change in demand means the change in the determinants of demand. So, an increase in demand shifts the demand curve to the right while a decrease in demand shifts a demand curve into the left. If there is a change in demand, there is also a change in quantity demand, this is different to change in demand because it only shows a movement from one point to another point (a price-quantity combination to another price-quantity combination). Another thing is the supply, it is the schedule of various quantities of commodities which producers are willing and able to produce and offer at a given, place, price and time. Its determinants are technology, cost of production, number of sellers, prices of other goods, price expectation and taxes and subsidies. The law of supply states that â€Å"as price increases, quantity demanded increases and as price decreases, quantity demanded also decreases†. According to the law of supply, a direct relationship exists between the price of a good and the quantity supplied of that good. As the price of a good increases, sellers are willing to supply more of that good. The law of supply is also reflected in the upward-sloping supply curve. A change in the quantity supplied is a movement along the supply curve due to a change in the price of the good supplied and a change in supply, like a change in demand, is represented by a shift in the supply curve. Law of demand and supply explains that when the demand is greater than supply, price increases and when supply is greater than demand, price decreases. The law of supply and demand is not an actual law but it is well confirmed and understood realization that if you have a lot of one item, the price for that item should go down. At the same time you need to understand the interaction; even if you have a high supply, if the demand is also high, the price could also be high. In the world of stock investing, the law of supply and demand can contribute to explaining a stocks price at any given time. It is the base to any economic understanding.

Social Care Theory for Practice

SOCIAL CARE THEORY FOR PRACTICE (OUTCOME 1) ASSESSMENT 1(1500 words approx. ) (12th October 2012) Coco J Hendry Page 1Introduction Page 2 – 5Assessment Page6Conclusion Page 7Reference/Bibliography 1 The following essay will demonstrate my understanding of the importance and relevance of values to social care by explaining how social care values and principles influence practice. I will then explain what relationship my value base has with social care values.I will offer and explanation of my understanding of the term anti-discriminatory practice and provide some examples of how I would apply this in a social care setting. I will outline the legislation, which underpins anti-discriminatory practice and how this would influence my own practice. 2 All care workers require recognising the importance of the two core values for care practice as suggested by â€Å"Janet Miller and Susan Gibb Care in Practice 2nd edition 2007† the value of respect for the worth of dignity of ev ery individual. he value of according social justice and promoting the social welfare of every individual. Adopting and implementing these values recognises that each individual service user needs are met socially, physically, emotionally, cognitively without stereotyping, pre-judging or discriminating the service user, according to â€Å"Janet Miller and Susan Gibb Care in Practice 2nd edition 2007† The two core values appear to be paramount to both the service user and carer.It becomes clear that the application of the two core values enables the service user to realise their full potential and advocates promoting social welfare of each individual. Because of the carer, applying the values without doubt contributes the principles of social care values achieved; â€Å"Social care values are underpinned by the principles of dignity, privacy, choice, safety, realise full potential and equality and diversity† www. sssc. com My own values were primarily because of my fami ly and my social surroundings.The social skills and values adopted at an early age enabled me to progress through school, social groups and friends. Adopting secondary values, shaped by culture, rules and values particular to social influences and settings Some aspects of the secondary values are an indication that as a member of a civilised society, the expectations is to conform and adhere to certain rules, regulation, and share the same opinion as my peers, not unlike the social care values.My values have been changed and evolved from all areas of my life, but the values learned from my family when younger have laid the foundations for what I deem ‘acceptable' and ‘unacceptable' This is called primary socialisation. My family were 3 my primary socialisation, they taught me what was ‘right' or ‘wrong' and what an acceptable way to behave or conduct myself was and what was unacceptable. Although my values have changed with time these basic values learned fro m my family have remained.My own values along with the social care values and principles will enable me approach all service users as individuals in a professional, competent manner. However diverse or multicultural we may be doesn’t always mean we are diverse and considerate in our approach to specific groups, cultures, religions, etc Having been subjected to direct/indirect prejudices’, I am mindful to consider all members of society and strive not prejudge people, and to avoid discrimination at all cost.Certain standards are expected in a standards expected of social care workers that were first published in the â€Å"Regulation of Care (Scotland) Act 2001† A key standard underpinning social care is ‘anti discriminatory practice’ which means that as a social care worker I should not treat anybody differently regardless of their, gender, sexuality, age, disability, political, religious spiritual beliefs. It is important as a social careworker to c onsider if I have any values or opinions that could be considered as prejudiced.Having an opinion of a certain individual or group based on hearsay, stereotypes or assumptions and without knowing them personally is a prejudice. As stated in â€Å"HNC Social Care (2009) by Bingham et al â€Å"Prejudices can be categorised into personal prejudices, cultural prejudices and societal/structural prejudices† and although some prejudices could be considered positive to some people, most prejudices are negative and if acted upon will result in discrimination. Social care is an integral part of any society; practice and legislation are a fundamental part of our society and social services.Promoting and applying the Codes of Practice and principles aims to educate care workers, providers and 4 service users. Anti-discrimination laws and acts such as the Equality Act 2010 and the Disability Discrimination Act 2005 enable us to aware of legislation and the need to adhere to the codes of conduct which regulate the social care profession. Working in a social care environment would require me to regularly review my own personal values or opinions and to consider at all times the social care values and codes.Keeping up to date with current legislation would ensure I am compliant, not prejudging or stereotyping service users. It is also important to reflect and consider whether I could have approached a similar situation differently with a certain individual compared to others, and if there was any differences why? Having personally experienced discrimination, I appreciate the negative effects discrimination can have on an individual and understand the importance and application of anti-discrimination laws and legislation. The SSSC have an extensive literature called ‘induction guidance for social care workers in Scotland†.This literature includes the principles and values expected of social care workers but also makes clear the relevant legislation that is specific to my role to assist me in implementing ‘anti discriminatory practice†, such legislation includes; * Disability Discrimination Act 1995 * Human Rights Act 1998 * Sex Discrimination Act 1975 * Race Relations Act 1976 and 2000 It is important to review such legislation as what I may consider to be only an opinion that is harmless and inoffensive to all may actually be considered as discriminatory 5 by others whether direct or indirect discrimination.Direct discrimination is easily identifiable and blunt, using race discrimination as an example direct discrimination in a social care setting would be someone of a different cultural or ethnical background being treated less favourably than someone of the same culture who may share similar society/structural beliefs. Indirect discrimination is less direct but equally offensive, an example of indirect discrimination in a social care setting would be a social care provider ignoring religious and cultural beliefs by expe cting a ‘muslim’ service user to eat during the daylight hours at Ramadan.Although the legislation does not state each individual requirement of a certain group or individual, it does make it more than clear what is unacceptable. According to â€Å"Bingham et al (HNC Social Care Scotland)2009† these legislative guidelines promote positive practice across the sector and also empower workers to ensure they are supported to carry out their duties with robust policies and procedures†. By adhering to the SSCC codes of practice and also regularly reviewing relevant laws surrounding discrimination I should be more than equipped to deliver ‘anti-discriminatory social care ‘. From my essay, you will see I have studied the values and principles that influence practice. In view of this, I now have a clearer understanding of my own values as well as the social care values and principles recognising and realising the overall impact they have when applied in a social care environment. In a professional capacity, it is crucial that social service workers are protected and regulated by the Codes of Conduct. The codes are a clear guide of the standards required to work in a social care environment.The codes of practice and principles provides employees, employers and service users a with clear set of standards, ensuring regulation and guidelines are applied in a consistent, compassionate manner. Regulation and consistency in the application of the Codes of Conduct and principles throughout the care profession will result in the service users being provided with the appropriate choices and services they require. In my opinion, being able to make informed choices regardless of age, gender, disability, sexuality, religion, etc. n a safe environment by care workers who have empowered them to realise their full potential is possible when all aspects of personal and social care values, laws and legislation are applied. 7 REFERENCES/BIBLIOGRAPHY Janet Miller and Susan Gibb  Care in Practice 2nd edition 2007 Publisher:  Hodder Arnold, (2nd  edition 2007). Bingham,   E. (2009) HNC Social Care Scotland Publisher:  Heinemann; 1 edition (6 Nov  2009)  Ã¢â‚¬ ¦ www. sssc. uk. com www. scotland . gov. uk

Prosperos Judgment of Caliban in Shakespeares The...

Prosperos Judgment of Caliban in Shakespeares The Tempest â€Å"A devil, a born devil, on whose nature Nurture can never stick; on whom my pains, Humanely taken are lost, quite lost. And so with age his body uglier grows, So his mind cankers.† (IV.I. 188-192) Prospero’s judgement on Caliban changes considerably throughout ‘The Tempest.’ However Caliban is always referred to as of a much lower status than Prospero, such as â€Å"poisonous slave† and â€Å"dull thing.† In the lines 188-192, act four, scene one, Prospero’s judgement on Caliban is possibly the most†¦show more content†¦Along with the character Prospero making continual judgements on Caliban, Shakespeare also makes judgement on him through the voice of Prospero, and at times it is difficult to distinguish the point where Shakespeare merges into Prospero. Joseph Warton says the following of Shakespeare’s portrayal of Caliban in his critical essay ‘Remarks on the creation of character’; â€Å"Our poet (Shakespeare) has painted the brutal barbarity and unfeeling savageness of this son of Sycorax, by making him enumerate, with a kind of horrible delight.† I agree with this criticism as Caliban is an enume rate beast and is a menacing character. For example, he has the capability to speak lyrically, but does so using vulgar language; â€Å"As wicked dew as e’er my mother brushed, With raven’s feather from unwholesome fen, Drop on you both.† Caliban was educated by Prospero and of his education he saysShow MoreRelated European Colonization in Shakespeares The Tempest Essay1279 Words   |  6 PagesColonization in The Tempest      Since the 1960s, several critics have found a critique of colonialism in their respective readings of Shakespeares The Tempest. The most radical of these analyses takes Prospero to be a European invader of the magical but primitive land that he comes to rule, using his superior knowledge to enslave its original inhabitants, most notably Caliban, and forcing them to do his bidding. While the textual clues concerning the geographic location of Prosperos island are ambiguousRead More The Importance of Ideas in The Tempest Essay1252 Words   |  6 PagesThe Importance of Ideas in The Tempest      Ã‚  Ã‚  Ã‚   Shakespeares play, The Tempest, is constructed on a framework of ideas rather than on any dramatic principle. It is ideas that are presented throughout, and the play is built around the presentation of these themes -- themes such as the argument over whether nature is superior to nurture or vice versa (as in the case of Caliban and Antonio, the first being one on whom all efforts at nurture can never stick due to the inherent baseness of hisRead MoreWilliam Shakespeare s Romeo And Juliet987 Words   |  4 Pagesforgiveness from the audience. When Prospero passes judgment on his enemies in the final scene, we are no longer put off by his power, both because his love for Miranda has humanized him to a great extent, and because we now can see that, over the course of the play, his judgments generally have been justified. Gonzalo is an â€Å"honorable man† (5.1.71); Alonso treats Prospero â€Å"most cruelly† (V.i.81); and Antonio is an â€Å"unnatural† brother (5.1.89). Caliban, Stephano, and Trinculo led in sheepishly in theirRead MoreRacism In Othello And The Tempest By William Shakespeare1145 Words   |  5 PagesRacism in Shakespeare or Absurdity? Is there racism in Shakespeare’s works or is this notion absurd? Shakespeare may not be racist, but two of his plays do contain racism. One may argue that Shakespeare does not openly speak of racism in his plays, but Shakespeare does write with the idea of racism in mind, because his characters do make comments that can be considered racist. In Shakespeare’s plays Othello and The Tempest, the underlying idea of racism is present in these works, and his audiencesRead MoreTheme Of Racism In Othello And The Tempest By William Shakespeare1102 Words   |  5 PagesIs there racism in Shakespeare’s works or is this notion absurd? Shakespeare may not be racist, but two of his plays do contain racism. One may argue that Shakespeare does not openly speak of racism in his plays, but Shakespeare does write with the idea of racism in mind, because his characters do make comments that can be considered racist. In Shakespeare’s plays Othello and The Tempest, the underly ing idea of racism is present in these works, and his audiences can come to this conclusion, becauseRead MoreEssay about The Character of Prospero in Shakespeares The Tempest1310 Words   |  6 PagesThe Character of Prospero in The Tempest      Ã‚   The presence of Prospero is felt continuously in The Tempest, even in those scenes in which he does not appear personally. He is the manipulator of the action of the play, and occupies the center of the stage very markedly, especially if one compares his position with that of the central characters of, say, most of Shakespeares history plays. For in the latter plays, England itself becomes the hero - the English crown, in its resistance to civilRead MoreEssay about Importance of Environment in Shakespeares The Tempest1968 Words   |  8 PagesImportance of Environment in The Tempest   Ã‚   The island is full of noises; Sounds and sweet airs, that give delight,† says Caliban. The responses which the characters in The Tempest offer to their immediate surroundings reveal much about their individual traits, at the same time they allow the audience glimpses of Prosperos island as different parts of the island are isolated in the play. The island itself and the sea that surrounds it may be seen as encompassing elemental nature and throughoutRead MoreThe Tempest By William Shakespeare1640 Words   |  7 Pages Brown’s insistence that The Tempest is a play of steeped in ambivalence and contradictions is not entirely unfounded, however. Prospero himself is an extremely powerful magus whose power borders on the transcendent and divine; he is also a man obsessed with perfecting his â€Å"art† that, at times, can be base and wicked. He demonstrates compassion and generosity, yet his apathetic and sometimes contemptuous treatment of other characters raises questions about his moral sensibilities. Within the dramaRead MoreDantes3100 Words   |  13 Pages13 Practice: Revision Strategies The tempest one of the most difficult Shakespearean works in my opion to stage, from its stormy, chaotic first scene to its sureality to its ambiguous resolution, with Prospero facing his silent, treacherous brother and renouncing the power that has made every action in the story possible. Potent language remains the central force and mystery of this fathomless play. Prospero speaks almost a third of the lines in The Tempest, and controls the amount of speech everyRead MoreCompare and contrast Ben Jonson’s ‘The Alchemist’ and Shakespeare’s ‘The Tempest’1842 Words   |  8 PagesThe study will encompass the compare and contrast of two great writers’ literary works. It will take comprehensive discussion on â€Å"Ben Jonson’s The Alchemist† and â€Å"William Shakespeare’s The Tempest†. Jonson and Shakespeare were contemporaries with more immediately recognizable common ground between them than difference. They shared the same profession and brought forth their works from the matrix of common intellectual property. They appealed to the same audience and both gained popularity and esteem